Major Reasons Why Digital “Transformation Via Disruption” Is Not Always a Good Idea
Digital transformation is the complete process of realigning of the business and technology models with considerable investments in order to effectively engage the target customers on the digital medium throughout different phases of the customer experiences. The major aim of digital transformation is to correctly address the customer needs in the best possible manners. Digital disruption is said to occur when any of the existing industry comes across a major challenger which offers bigger value to the customer base. The challenger company’s offerings are much superior to what the existing firms are offering. As a result, the existing firms are not able to compete with the new player in the market.Don’t Create A Product Before Doing This
Many people blindly create a product and hope it will sell. Here’s a better way to go about it, without wasting time and money on a product that might not make any sales.The “Instant Gratification” Paradox In Marketing
In today’s fast-paced world, people want to get results right away, without doing any work. In this article, I show you how to ethically promise readers fast results, so you can make more money without lying to them.What Are Four Things You Can Do To Improve The Content Of Your Website?
You’ve got to give your target audience what they want, and in such a way that it speaks to their needs. Here are four ways you can improve your website content.How Will the GDPR Affect Facebook Marketing and Ads?
The GDPR will make way for lots of changes in the digital world, but how will it influence ads on Facebook? Take a look at how Facebook marketing will change due to GDPR regulations.Monthly Marketing Happenings + a Little Woo for a Change
Those of you who have been around awhile will not be surprised by the last part of that subject line. For years I sprinkled in the non-physical side of my life and highlighted the mentors from afar that I follow and how they’ve impacted me. I’ve always honored my intuition – in work and life – and feel pulled more into that space every day. Rest easy if this isn’t your thing; it’s not taking over center stage. But in our quest to stand out, to be seen and heard, I believe it’s a good idea to tap into what makes you uniquely you on the soul side as well as the 3-D you side.Why Is Digital Marketing Essential For Restaurants?
Even in this digital era, nearly half of the restaurants have no web presence at all. If you’re working on your web presence, you know that for your restaurant, digital marketing is huge. If you’re new to SEO, digital marketing, and social media advertising, read on why digital marketing is essential for restaurants to help increase your restaurant business.Grow Your Online Business by Improving the Conversion Rate of Your Website
Many brands today employ various digital marketing tactics that help in getting additional traffic to the website. While getting additional traffic to the website is a good goal to have, to generate brand awareness and increase conversions, businesses would benefit greatly from increasing the conversion rate on their website. As they can then immediately start taking advantage of the traffic that is already coming to their site.Lose Your Mind (in a Manifesto) Part 2
Last week my bold claim was that in order to get to clarity on your message, mantra, or answer to “what do you do” question, or even make a big decision, you had to lose your mind. One fun way to do this is to write your manifesto. If you involuntarily rolled your eyes thinking manifestos are dead, think again.An End-To-End Content Marketing Guide For All Business Verticals
For simple day-to-day understanding, content marketing is a form of marketing that essentially revolves around the creation and circulation of online content. Content marketing can be in the form of blogs or social media content, but it need not always be text it can also be videos.